05 February 2016
At the National University of Singapore (NUS), freshmen have begun attending programmes that teach them vital career skills, for example, marketing themselves to employers, building a strong personal brand, and coping with change.
NUS is investing $10 million into these career skills coaching initiatives. Students will get an array of opportunities to increase their self-awareness, better understand their underlying values and motivations, reflect on their strengths and aptitudes, and develop an analytical foundation that allows them to find out how to build their personal brands and market themselves to employers.
Personal development trainers as well as industry relations managers who can keep students abreast of changes in the economy will also be actively recruited into these initiatives. They will help students see things in a multi-disciplinary light, teach soft skills like emphatic communication, and help students better communicate their ideas and broaden their horizons with perspectives from other disciplines.